Real
Estate Investor’s KISS Guide to Entities by John Hyre
Buy Advice & Courses the Way You
Buy Houses
All successful RE
investors understand that you make money by buying
properties for less than they are worth. The
decision to buy is properly based on well-honed
analysis and reliable numbers. Buying or selling
based on emotion is the fast-track to losing
money. Most investors seem to understand these
rather elementary points. As such, it amazes me
how many would-be investors purchase overpriced
advice and overpriced course material based on
emotions. When it comes to selling asset
protection material, the carnie-type speakers tend
to market based on greed and fear. Based on what
I’ve seen, lots of REIA members flock to the back
of the room with little thought and buy greed and
fear when they think they are buying asset
protection.
Here’s What & How Most Asset
Protection Gurus Sell
First they
scare you with the “Evil Lawyers Refrain” (Play
Phantom of the Opera or The Empire Strikes Back
Darth Vader theme for audio effect). They talk
about how idiot plaintiffs make $2 million dollars
off of idiot juries after spilling boiling coffee
on themselves. They get you worked up and afraid.
Before the pitch is over, you’ll be looking under
the bed for evil lawyers every night. Like
government, the asset protection speaker creates a
problem to solve and markets that problem through
fear…..and then offers a convenient “solution”, in
exchange for some serious dollars (or freedoms, in
the case of government).
They then talk
about how expensive it is to hire attorneys of
your own. Hundreds of dollars per hour, hundreds
of hours needed. Even when you “win”, you really
lose because of the cost. Jacking up the cost of
solutions makes their product more “valuable”,
what a shock! Reminds you of the phony appraisals
some people use to sell over-priced houses. You
CAN save money on legal & accounting fees with
good course material – but to suggest that you can
eliminate such fees (as many authors do) is
dangerous nonsense – there ARE certain things that
no course can teach and professional help is a
MUST. Often, doing it yourself is penny-wise,
pound foolish.
Then they offer a
comprehensive “solution”, in the form of an
overpriced course. The hallmarks of the typical
asset protection course:
Often written by a non-attorney,
non-accountant. Would you let a car mechanic
operate on you or let a surgeon fix your car?
Absurd! Even many of the speakers with
credentials (JD, CPA, etc.) haven’t practiced in
years, if ever. Suggests that asset
protection consists of using entities. That’s
partially correct, but quite incomplete and
therefore misleading. There is far more to it
than that. It’s like suggesting that investing
consists of writing checks at closing. That’s
part of the process, but quite a lot has to be
done to get there first! The danger: Investors
with entities feel “protected” by their entities
and therefore neglect certain fundamental
asset-protection issues (e.g. - HOW you do
business), which in turn creates needless
vulnerability down the road.
Suggests that entities are necessary for
huge tax savings. While certain entity types can
offer tax savings, most tax breaks are
independent of existence or type of entity.
Also, many of the “tax benefits” touted by
slick-sales types are illusory. For example,
you’ll invariably hear that C-Corporations can
deduct $50,000 in term life insurance. True – so
what? $50,000 of term life runs $120/year in
premiums at most. So if you are in a 30% tax
bracket, a $120 deduction saves $36 in taxes.
Who cares? That sort of “savings” isn’t going to
enter into my decision to form or not form a
C-Corporation. But if you didn’t know that, the
number that would stick in your mind is the
$50,000 figure. Great sales technique, poor tax
planning. These sorts of illusory benefits
abound on the speaking circuit. Entities CAN
save you taxes – in certain situations for a
certain price. The trick is to weigh the true
benefits against the true costs.
Suggests that you can set up your own trusts
without an attorney. Setting up entities (e.g. –
LLC’s, corporations, etc.) is fun and easy. With
a few exceptions (e.g. –land trusts),
non-attorneys should NOT dabble in trusts. Even
most lawyers are not competent where trusts are
concerned. Specialists are required. For
example, setting up your own living trust (for
estate planning purposes) is generally a massive
mistake. People who sell do it yourself kits for
trusts (excepting simple land trusts) are doing
you a major disservice. A few template documents
and explanatory tapes will NOT qualify you to
set up a trust!
Suggests that you need Nevada or other
foreign entities. For most RE investors, such
entities provide NO or INFINTESSIMAL additional
protection but DO involve plenty of extra
cost.
Suggests the use of complex, multi-tiered
entity structures. Such structures are generally
not appropriate for small to medium-sized RE
investors. They add little in the way of true
protection, but DO add plenty of additional cost
in terms of time and money.
Is quite expensive. You should not be paying
thousands of dollars for a course based on the
“tens of thousands” in lawyer fees it will
“save” you. There are plenty of
reasonably-priced products out there that
provide quality information. I think that
particular advice applies to RE courses across
the board. A few hundred bucks for high-quality
material can be reasonable, if the material is
good. Paying thousands is a bad joke.
As
you can tell, I’m not a big fan of most “asset
protection” speakers.
Allow me to (immodestly!) offer one
alternative. My entities material is:
Based on Current Experience: I am a
practicing attorney and accountant and real
estate investor. All of my clients are real
estate investors. I get lots of information from
books. Unlike many would-be “gurus”, I also
learn from dealing with real estate, RE
investors and the legal system day-in and
day-out.
Reasonably Priced: What you get for
$299 will more than suffice to meet the entity
needs of a small to medium sized RE investor.
Spending more than that makes little
sense.
Focused on Cost-Benefit: Every
business cost has to pay its own freight. My
material focuses on balancing the cost of
entities versus their benefits. Unlike many
authors, I do not focus on benefits to paint a
rosy picture and pump sales. Instead, I look at
the benefits in light of their costs – and costs
arise in many ways (e.g. – your time). I look at
the benefits in terms of their true impact
(Remember the $50,000 in deductible life
insurance). The costs of entities can also be
indirect (e.g. – needing a licensed attorney to
evict once a property is no longer in your
personal name). A high cost and lack of real
benefit is why I do not care for Nevada entities
in RE, for example. Cost-benefit, cost benefit,
always cost-benefit.
Explanations: I have heard countless
investors lament that “I get different advice
from different gurus….who do I listen to?” I do
not just tell you what to do (or not to do!) – I
also explain WHY you should or should not do
something. That way, you can use your own
judgment in making important decisions. You can
compare my “why’s” to others’ reasons for doing
things (assuming that they provide any reasons
at all).
State-by-State Approach: The first
two-thirds of the course focus on universal
principles, applicable across the nation. The
last third provides the documents needed to set
up and run an entity in your specific state. One
size does NOT fit all.
KISS Approach to Setting Up Entities:
Setting up an entity is quite easy – any
literate adult can do it. We walk you through
the process, step by easy step. Most attorneys
charge at least $500 to do this (I do). Setting
up ONE entity pays for the course!
Documents Needed to Run the Entity:
Meeting minutes, corporate resolutions,
bylaws, they are all there.
Clear Choice of Entity Rules: Knowing
which entity to use is of key importance,
especially where taxes are concerned. We provide
an analysis of entity types and the reasons to
use (or not use) each one. Which entity for
flips? For rentals? For Sub2’s &
Lease-Options? We answer those
questions!
Non-Entity Asset Protection: Entities
are just ONE step for proper asset protection.
We cover a number of other KEY issues, such as
how to run your business and tips on drafting
enforceable contracts.
Cover the TRUE Nature of the “Lawyer
Problem”: This country does have a lawyer
problem – but it is probably not what you think
or what the gurus tout. To effectively defend
yourself, you must know the true nature of the
enemy.
Available for the Following States:
AL, AZ, CA, CO, FL, GA, IL, LA, MD, MI, MO, NJ,
NV, OH, TN, TX, WA
My course, The Real Estate Investor’s
KISS Guide to Entities, will teach
you to select, set up and maintain
the correct entity for your RE business.
You can pay $299 now, or you can
pay MUCH more later when:
1) You pay someone to set
up an entity that you could have
done yourself;
2) You set something up yourself
that you should have paid a professional
to so (we help distinguish between
#1 & #2);
3) You pick the wrong entity
for your business and pay extra
taxes as a result;
4) You overcomplicate the
business, adding expenses but little
real protection;
5) You focus on entities
to the exclusion of other important
asset protection issues.
And remember, there's no risk because
of our 30-Day satisfaction guarantee!